Why I Left the Establishment to Fight for Homeowners
Every tech company has a “why.” For some, it’s about inventing a shiny new gadget. For others, it’s about optimizing an obscure corporate algorithm. But for me, the spark that created Homezena came from looking at my own closing statement during a home sale and feeling an overwhelming sense of frustration. Before founding Homezena, my […]
My Reflection on the Startland Article
I recently sat down with Nikki Overfelt Chifalu from Startland News to talk about the journey we’re on here at Homezena. Seeing our story in print was a moment of reflection for me. It’s one thing to build a platform in the “lab,” but it’s another to see the mission articulated so clearly to the […]
The Bridge Over the Commission Gap
In residential real estate, 2024 was the year the “old way” of doing business hit a wall. If you haven’t been following the legal trades, here is the short version: a landmark class-action lawsuit (Sitzer-Burnett) resulted in a massive settlement by the National Association of Realtors (NAR). This wasn’t just a policy tweak; it was […]
The Fed Hits “Pause”: What 2026 Homeowners and Hunters Need to Know
As of March 18, 2026, the Fed has decided to hold interest rates steady at a target range of 3.5% to 3.75%. While the “federal funds rate” sounds like a headline for bankers, it actually dictates the rhythm of the entire U.S. economy. At Homezena, we believe transparency is the first step to a successful […]
Beyond Imitation – How AI is Changing the Home Journey
The headlines are pervasive: “AI is Coming for Your Job and Taking Over the World.” In residential real estate, those proclamations likely hold some truth. Many manual tasks traditionally performed by real estate agents will soon be handled more quickly and accurately by AI agents. But the full picture is more nuanced—and far more exciting. […]
The Seismic Shift in American Real Estate
For nearly a century, the structure of residential real estate commissions in the United States remained frozen in time. Home sellers customarily paid a total commission, typically 6% of the home’s sale price, which was then split between the seller’s agent and the buyer’s agent. This practice, however, was recently overturned by a landmark legal […]
The Great Unbundling: How Technology is Handing You the Keys to the Real Estate Market
Think back twenty years. If you wanted to book a flight across the country, you called a travel agent. If you wanted to listen to a specific song, you had to buy the entire album. In nearly every sector of our economy, technology and the democratization of information have dismantled traditional gatekeepers, allowing consumers to […]
The 1990’s Called – They Want Their Real Estate Commissions Back
In the 1990s, if you wanted to sell your home, you didn’t just hire an agent — you hired a gatekeeper. They had the giant books of listings, the local “Rolodex” of buyers. They controlled the Multiple Listing Service (MLS). If you wanted in, you had to pay the toll. Your choices were limited. Welcome […]
Equity is an Asset, Not a Fee Pool
Over time, owning your own home has proven to be one of the most reliable sources of increasing your net worth in America. It’s a dual-action wealth builder: as the value of your home increases over time, your outstanding mortgage balance decreases with every monthly payment. These two factors work together in a powerful way […]